I recently interviewed Greenland residents, for whom adapting to climate changes is part of everyday life. We don’t really consider ourselves to be living climate-changed lives in Britain, but my childhood 30 years ago was enlivened by two winter blizzards that each shut down my village for a week. That snowmaggedon was great for community spirit. Our shops at Laura and Burra are now closed. We are always happy to provide any required images/ information of any listed book. A recent Ladybird book on climate change achieved something few books on climate change do: it got read (or at least bought) by large numbers of people. Repeatedly, our research at Climate Outreach has pointed to the importance of authenticity in campaign messaging: although climate change really does pose catastrophic risks, screaming about climate catastrophe is not necessarily a good strategy if the people on the receiving end don’t see the same risks. Although in many ways undeserved, there are also lots of negative stereotypes around ‘typical’ climate activists, and the ‘doom and gloom’ that characterised many early climate campaigns.

Prince of Wales and Dr Emily Shuckburgh co-author HRH The Prince of Wales and Dr Emily Shuckburgh co-author

What is climate change? How does it work? Learn from the experts in the ALL-NEW LADYBIRD EXPERT SERIES It’s a while since I bought a Ladybird book – but I still have a lot of the original series dotted around the house.His Royal Highness, Emily and I had to work very hard to make sure that each word did its job, while at the same time working with the pictures to deliver the points we needed to make. I hope we’ve managed to paint a vivid picture, and like those iconic titles from the 60s and 70s, created a title that will stand the test of time,” Juniper told the Mail on Sunday. So who were the target audience for the Ladybird book? Judging by the media coverage, the royalist/centre-right press took a significant interest. From the Telegraph to Mail on Sunday, there was sensible coverage, including an article in The Sun that discussed the book in the context of recent flooding events in the UK. There were a few obligatory snide comments about the prince’s penchant for expressing his political opinions, but broadly speaking the press coverage was positive. So the authors clearly got the tone – and the visual narrative – about right in this respect.

Prince Charles pens Ladybird book on climate change

Earth's climate has changed a number of times in the past due to natural changes in the Earth's environment. But the change in climate occurring at the present time is not natural. It is a result of the actions of people and it is happening at a very fast rate.

The constitutional monarch, who must remain politically neutral, wrote of how he admired children across the world for “raising the alarm and calling for big changed to happen.” He’s been the real driving force all the way through,’ says Juniper. It took several phone calls, for example, to fine-tune the artwork for the ‘farming and solutions’ section.