So why are so many brands suddenly slapping rainbows on everything like they’re going out of fashion? And why is it bad? The roots of Gay Pride are in protest and overcoming oppression. While companies creating Pride products arguably helps representation and awareness, the fact that companies are profiting off the event feels like it is cheapening, or lessening, the spirit of the event. After all, the events are supposed to be about community, not profit. Not strictly speaking a pride product, but we're heading over to Germany for more corporate Pride faux-pas. To celebrate Pride month, Burger King made a “ Whopper Diamond,” aka jewels crafted from the ashes of its Whopper Burger. They were then given to a gay couple, Dima and Alvar, so they could get married. So far, not so bad. But it is the tie in to Burger King’s long-running tagline, “Have it your way,” where is gets super cringe.

Guests are free to choose how they enjoy their Whopper in any country– whether with onions or an extra portion of cheese, the choice is theirs,” said Klaus Schmäing, director of marketing at Burger King Deutschland. “Together with Dima and Alvar, we would now like to show that every person should have the opportunity to freely decide. Especially when it comes to love.”

Because nothing screams Pride like a dead pig sandwich, right? Imagine being a fly on the wall at the marketing meeting when they had the eureka moment for this one.