Milka Leo 4 Fingers (32*33.3G)

Product Information

The brand's symbol is a lilac Simmental cow with a bell around her neck, usually in an Alpine meadow. We understand that you don't want to wait too long until you can break down a piece of your favourite bar, so we do our very best to send it to you as soon as possible. Mondelez has partnered with HP Indigo and the HP Brands Innovation platform to launch a new campaign with chocolate brand Milka, its second campaign with the brand within the last 12 months. In 2015, Milka used a lilac-colored boat with Lila the mascot on it to tour the rivers of Germany and Austria during the summer.

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Also speaking about the campaign, Penny Thomas, Design Operations Manager, EU, Mondelez, said, “Following the success of the ‘Say it with Milka’ campaign, it was only natural to continue our partnership with the HP Brands Innovation platform and take the next step in our digital print journey.In November 2021, Mondelez first partnered Milka chocolate with HP Indigo for its ‘Say it With Milka’ campaign, in which 120 gestures of kindness were printed on gift boxes of Milka pralines, promoting the view that small and sincere gestures deserve to be acknowledged. Equipped with HP Indigo’s liquid ElectroInk technology, with up to 7 ink stations and the widest digital colour gamut, the press ensures the boxes of Milka LEO are printed to the highest quality, in keeping with Mondelez’s brand colour requirements. Moreover, this is the second campaign for Milka within the last 12 months, as in November 2021 the ‘Say it With Milka’ campaign saw 120 gestures of kindness printed on gift boxes of Milka pralines.

Creating consumer engagement with personalised, co-created

Milka is a Swiss brand of chocolate confectionery, originally made in Switzerland in 1901 by Suchard.

This boat was dubbed the “Muhboot” (pronounced Moo-boat), [9] a pun on "U-Boot" (German for submarine). Mr Gorbea continued, ‘HP started its personalisation journey over 10 years ago and since then has dug deeper into this megatrend, learning that co-creation can create a one-of-a-kind experience for consumers, all whilst driving the second most effective marketing ROI.