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Urban Decay Perversion Lenghtening & Volumising Mascara, Intense Black

£9.9£99Clearance
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The basic ingredients in mascara typically don’t differ too much from tube to tube — they essentially all boil down to a combination of wax and pigment — but the specific ingredients included in a certain product can vary widely. For example, if wearing makeup that is vegan and cruelty free is important to you, you’ll want to steer clear of animal ingredients or animal-derived ingredients like honey, beeswax, lanolin, or carmine (a red colorant obtained from insect shells). If you have sensitive eyes or skin, look for “clean” formulations that are free of parabens, fragrance, sulfates, and silicones, which could be irritating.

Your makeup technique can also play a role. For example, you should never curl lashes once you’ve already applied mascara. “This can tear out lashes when the curler is opened and is damaging, so ensure you’re only curling bare lashes,” Vincent adds. If you’re not naturally blessed with a robust set of lashes, you may have already looked into methods for making them longer. Beyond temporary solutions like extensions and falsies, hair growth supplements and lash growth serums can go a long way towards increasing your lashes’ volume. But did you know that there are some mascara formulas that can actually promote lash growth? We consider these a two-for-one makeup moment: They enhance your beauty by building out your lashes instantly and over time, so long as you use them regularly. Ultimately, this formula is best used for a more natural and flirty aesthetic, so if you are trying to build up layer after layer, you may just see more of the same. That said, we do enjoy using it as a “base coat” of sorts for bolder looks, giving lashes a nourishing foundation beneath standard volumizing mascaras. Urban Decay Perversion Mascara has a creamy, full-bodied texture that's not too dry, not too wet. This allows just the right amount of "pull" so it glides through lashes. The result: incredible control for insane lashes. Go ahead and pile on coat after coat. Want to apply more before you go out at night? No problem. Even if it's been all day since you applied, more Perversion always means more beautiful lashes. It NEVER gets brittle or clumpy.

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One of our favorite plant extracts to look for in lash growth formulas is castor seed oil. Many people use this natural ingredient as a homeopathic remedy, applying it to their lashes, brows, and scalps to help stimulate hair growth. There’s something to it, though — ricinoleic acid is one of the most concentrated fatty acids found in castor seed oil, and it’s been proven to have an effect on hair growth. Remember, the key to seeing success from lash growth formulas is using them every day. That’s why we like the idea of mascara infused with ingredients that support lash growth — it’s easy for us to remember to use our mascara! Treating your eyelashes gently and with care will go a long way towards supporting healthy growth. Often, it’s certain behaviors that are inhibiting your lashes from getting lengthy. “External factors include damage from rubbing too harshly when removing eye makeup, reaction to mascaras or eyeliners, or irritation from lash extensions,” says Dani Kimiko Vincent, professional makeup artist and founder of Kimiko. Through this brand’s founder, board-certified ophthalmologist Dr. Diane Hilal-Campo, we learned that many makeup formulas can actually be damaging to the eye. This mascara was designed to help support eye health while keeping all eyes comfy (including those with sensitive eyes or allergies). It promotes healthy growth with strengthening biotin, hydrating hyaluronic acid, and nourishing vitamin E. Plus, it features a slightly curved bristle brush so you can swipe all your lashes in one stroke to create a very natural, everyday look.

Urban Decay For lashings of sex appeal and high voltage drama, introduce Perversion Mascara into your make up bag. Beyond using mascaras with nourishing ingredients and avoiding bad behaviors, you can supplement your diet with nutrients that facilitate hair growth. Some to look for are biotin (found in eggs), fatty acids (in oily fish, like salmon), and vitamin B (in nuts and seeds). You can also go the supplement route. Brittany Lo, professional makeup artist and founder of Beia, recommends seeking out prenatal vitamins, while Vincent likes Nutrafol. Just be sure to ask your doctor before incorporating anything new into your diet, supplements included. Lastly, consider how you sleep. Of course, you’ll be going to bed after fully removing your makeup (right?), but sleeping on your face can wreak havoc on your lashes. “If you are a face sleeper, a silk pillowcase can be especially helpful for retaining moisture in your skin and hair,” recommends Thomas. Of all the formulas we tested, we felt this one yielded the most impressive results. That’s due to the fact that it delivers well-rounded benefits. Instead of just offering length or volume, The Big Clean provides both while curling and making lashes look denser. The combination of all of these benefits in one formula means that in just one coat, it appears like we’re wearing a set of ultra-plush, high-quality falsies.Effect: Lifting, defining | Formula: Waterproof | Brush type: Thin, low-profile brush with spiral bristles

Effect: Volumizing, defining | Formula: Washable | Brush type: Conical nylon brush with full, soft bristles If you struggle with your mascara smudging and you lean towards using a waterproof mascara, try switching to a tubing mascara, which can be simply removed with warm water,” suggests Vincent. Thrive Causemetics Liquid Lash Extensions Mascara is a solid example of this — regular use of a tubing mascara will help them recover from waterproof mascara. When you use traditional mascara formulas, including waterproof, Lo recommends using a bi-phase makeup remover, which contains oil to help break down durable formulas. Charlotte Tilbury’s Pillow Talk line is iconic, and this mascara is too. Created to provide length and volume, it features a unique double-sided paddle brush that works to load and comb product onto the lashes while giving them a lift. It’s also smudge-proof and humidity-proof, making it a fitting choice if you’re traveling or you live in a humid climate. Aqua (Water/Eau), Synthetic Beeswax, Acacia Senegal Gum, Stearic Acid, Palmitic Acid, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnuba), Butylene Glycol, Glyceryl Stearate, Polybutene, VP/Eicosene Copolymer, Aminomethyl Propanol, Pentylene Glycol, Phenoxyethanol, Caprylyl Glycol, Sodium Dehydroacetate, Potassium Sorbate, Hydroxyethylcellulose, Soluble Collagen, Myristic Acid, Arachidic Acid, Behenic Acid, Glycerin, Propylene Glycol, Oleic Acid, Mel (Honey/Miel) Extract, Sodium PCA,Hydrolyzed Elastin, Glycogen, Serine. The formula and brush work together to lengthen and volumize the lashes while giving them a lifted effect. The wand contains staggered bristles to effectively grip each lash, and we found that the bristles did a great job of separating lashes for a more wide-eyed look. The bristles on the tip of the brush also helped to coat the lashes in hard-to-reach areas, making for a full, even application.

In addition to providing impressive length, it worked wonders in terms of giving the lashes a curled and lifted finish. If you struggle to coat your inner lashes as one of our testers does, this could be just the mascara you need. She explained that while she usually struggles to lengthen the small lashes at her inner corners, this product eliminates that problem. She did note that she wished the application was more even but admitted that the issue could be attributed to the shape of her eye, so everyone may not have the same experience. Effect: Defining, lengthening | Formula: Washable and waterproof versions | Brush type: Skinny, low-profile brush with sparse, short bristles

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