New DING DONG Original Bubble Gum Halal x 1 Boxes Sweets New Kids Chewing FRU

Product Information

Strengths: ................................................................................................................8 Campaign duration ...................................................................................................12 Media Mix .............................................................................................................17 Budgeting .................................................................................................................21

Behavior .............................................................................................................25 INTRODUCTION .....................................................................................................6 Weaknesses: ............................................................................................................9 Brands .....................................................................................................................6 Abstract ......................................................................................................................5Objectives ...............................................................................................................8 Competitors ................................................................................................................9

December ..............................................................................................................24 November ..............................................................................................................23 Competitive Strategy ............................................................................................17Creative Strategy...................................................................................................15 May .......................................................................................................................23

Following are the core objectives of advertisement:Capturing the sound share of mind and heart; children will recall the brand, Problem .................................................................................................................13 Geographical regions ............................................................................................18SWOT analysis ..........................................................................................................8 Problem to be solved.............................................................................................15 Objective ...............................................................................................................13 in different activities nowadays therefore Ding Dong has no association in daily life of its target Media Plan ...............................................................................................................16