KAT VON D Go Big or Go Home Mascara - Full Size 0.33 oz

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Kat Von D's former makeup brand is rebranding for a second time in two years, now called KVD Beauty. Formulated with a vegan blend of olive and sunflower oils (instead of beeswax which is commonly used in mascara), Go Big or Go Home has everything you want in your volumizing mascara...the only fluff is in our brush! After running the brand for 11 years, Von D said on January 16, 2020, that she could no longer raise her child and manage her multiple business ventures "at the maximum capacity." Kat Von D's former makeup line is rebranding for the second time in two years — and the celebrity tattoo artist doesn't seem to be a fan of the change.

Inspired by tattoo artistry, KVD Beauty boasts an unbeatable selection of vegan, high-performance makeup. From the full-coverage Good Apple Foundation Balm to the best-selling Tattoo Liner eyeliner, KVD excels in inspiring professional makeup artists, non-conformists and fearless rebels alike. Certified 100% vegan, you can rest assured their products won’t contain any animal derived ingredients. What’s more, KVD Beauty is PETA-recognised cruelty-free too. Shop the pigment-rich, long-wearing range below. A family of five dark romantic must-haves for lurking in gothic manor shadows + catching eyes under the PERFECT GIFT FOR MAKEUP LOVERS: Give a makeup lover, or yourself, our most beloved makeup, made with love, not animalsSWIRL BEFORE YOU SWIPE: Like with any new mascara, swirl the brush around inside the tube prior to application to make sure it’s nice and saturated with the mascara formula Kat Von D's former makeup brand is now called KVD Beauty, though the initials no longer stand for her name. Save 31% with a treasure trove of five KVD icons to help you lure poor unfortunate souls to their doom. Get a perfect application with the custom-designed Fluff Brush: Its wavy fiber bristles catch and coat each lash for fluffy full coverage. Like with any new mascara, swirl the brush around inside the tube before use to make sure it’s nice + saturated with the mascara formula.

Make-up and skincare services, BrowBar benefit, gifting and personalisation workshop, Sephora offers you a whole range of services to come and discover in store She later said during an appearance on the "Second Life" podcast in January 2020 that her decision was influenced by the beauty industry becoming "a culture thing" filled with influencerswho tell you what to buy and how to look to "be cool." KVD Beauty creates high-pigment, high-performance make-up inspired by tattoo artistry, like our No.1 award-winning Tattoo Liner.* With long-wear, ink-like pigment and needle-sharp precision, it’s the uncontested holy grail of liquid eyeliner. But we stand for more than just performance: our make-up is 100% vegan and cruelty-free, and we care about the planet. We celebrate the individual through artistic self-expression and limitless creativity. And above all, we give you the tools to live your beauty truth.

PERFECT BEAUTY TOOLS FOR EVERYONE: Each makeup tool delivers easy application and ultimate precision. They make a perfect tool for everyone, from beginners to pros Representatives for KVD Beauty did not immediately respond to Insider's request for comment. Kat Von D's former makeup brand has a new name: KVD Beauty Born in an iconic tattoo studio, rooted in a dream of unrestrained beauty with a nonconformist and fearless spirit, we started a revolution with tattoo-inspired makeup and limitless creativity. We continue this legacy. We are KVD: Tattoo-Inspired Vegan Beauty.