Additionally, we know white chocolate sales are rising as shoppers look for new options when they’re looking for a treat. Cadbury Dairy Milk Treasures White will help give choice to those adult shoppers wanting to buy a different treat for others.”

Pip: A polar bear from the North Pole, Pip loves swimming. Be sure to keep an eye out for his magic sign when he’s in cold water. Additionally, we know white chocolate sales are rising as shoppers look for new options when they’re looking for a treat. Cadbury Dairy Milk Treasures White will help give choice to those adult shoppers wanting to buy a different treat for others”. Padi: A penguin from the south pole, Padi loves swimming; when he gets cold his magic symbol shows up, so try putting him in the freezer. Additionally, rolling out across the market from 10 th June is Cadbury Dairy Milk Freddo Treasures White, which will offer shoppers the same great characters from the ‘space’ series alongside Cadbury White chocolate Buttons, bringing more choice to parents and friends wanting to treat younger ones with an everyday reward.Jo: Super smart and witty – Jo the cat is always on the watch out for her friends. She is able to see danger in the dark as her eyes glow up in the dark so she can light the way for her friends at night Oz: A panda who loves adventure. His head bobbles and wobbles as he jumps around on the quest for treasure. In consumer testing, our space range theme surpassed the performance of our first series, Hunters. We know that it’s going to drive excitement among shoppers and the space theme gives retailers the chance to create impactful displays in store. Freddo Treasures contains 76 calories, making it in line with current Public Health England guidelines, which is to give children no more than two treats per day with a maximum of 100 calories each. Cadbury Dairy Milk Freddo Treasures on sale in

Moo: Kind and gentle, you’ll always find Moo the cow with her arms open giving hugs to everyone. She gently nods her head as if she was in the field, grazing on grass. Nicole Dudley, brand manager for Cadbury Dairy Milk Freddo at Mondelez International, said: “Cadbury Dairy Milk Freddo Treasures has delivered tremendous success in its first year on shelf, as it was the number one launch in standard chocolate in 2019. Raz: Like all cheeky monkeys, Raz is always up for a laugh – he’ll giggle as you move it up and down hammy (@iamhamesh) said: "I judge the economy on the price of freddos and the performance of john lewis. We're entering dark times lads." Additionally rolling out to convenience retailers from 10 June is Cadbury Dairy Milk Freddo Treasures White, which will offer shoppers the same characters from the Space range, alongside Cadbury white chocolate buttons.Cadbury is to take on Kinder Surprise with Freddo Treasures, a combination of chocolate and a toy aimed at children aged from five to nine.

Treasures is comparable in price to Ferrero’s Kinder Surprise, the leading brand in the confectionery subcategory of rewards for younger children. The market had been “stale over the past few years” according to Freddo brand manager Dave McDermott. “There’s been a real absence of innovation.” ii] Cadbury Dairy Milk Treasures (milk chocolate) contains 76 calories and the white variant has 77 calories We are aiming to change this with Freddo Treasures, which we expect to drive incremental sales to existing products like Kinder Surprise.”In consumer testing, our Space series theme surpassed the performance of our first series, Hunters [iv]. We know that it’s going to drive real excitement among shoppers and the space theme gives retailers the chance to create impactful displays in store.