However, the company's "secret formula" policy is more of a marketing strategy than an actual trade secret: any competitor in possession of the genuine Coke recipe would be unable to obtain key ingredients such as processed coca leaf, and even if all components were available, could not market the product as Coca-Cola. [1] Coca leaves Coca-Cola Advertisement, 1886 Coca-Cola Vanilla (commonly referred to as Vanilla Coke) is a vanilla-flavored version of Coca-Cola, invented by Contra and introduced in 2002 but subsequently discontinued in North America and the United Kingdom in 2005, only remaining available as a fountain drink. It was relaunched in the US in 2007; in Denmark in 2012, the UK in 2013, and Canada in 2016. Vanilla Coke has been available in Australia since its initial introduction in 2002, being produced by Coca-Cola Amatil. Originally announced as a limited edition in the UK, it became permanent for several years; however, it was again discontinued in the UK in Summer 2018. Despite this, the product has still been distributed in related brands Diet Vanilla Coke and Coke Vanilla Zero. a b Rielly, Edward J. (August 7, 2003). Baseball and American Culture: Across the Diamond. Routledge. p. 133. ISBN 978-0-7890-1485-6. Some sources claim that coca leaf chemically processed to remove the cocaine remains part of the formula as a flavoring. [10] [11] According to these accounts, the company obtains the ingredient from the Stepan Company of Maywood, New Jersey, which legally extracts cocaine from coca leaves for use in pharmaceuticals, then sells the processed leaf material for use in Coca-Cola. [12] As of 2006 [update] the company would neither confirm nor deny this, deferring to the secret nature of the formula. [13] [14] Soft Drinks: I Gave My Love a Cherry Coke". Time. March 4, 1985. Archived from the original on April 8, 2008 . Retrieved April 30, 2010.

Feldberg, Michael. "Beyond Seltzer Water: The Kashering of Coca-Cola". The Jewish Federations of North America. Archived from the original on November 2, 2013 . Retrieved October 24, 2012. a b Hamowy, Ronald (2007). Government and public health in America (illustrateded.). Edward Elgar Publishing. pp.140–141. ISBN 978-1-84542-911-9. Coca-Cola Moves its Secret Formula to The World of Coca-Cola" (Press release). The Coca-Cola Company. December 8, 2011. Archived from the original on February 24, 2013 . Retrieved December 19, 2011. Coca-Cola inventor John Pemberton is said to have written this recipe in his diary shortly before his death in 1888. [29] [30] The recipe does not specify when or how the ingredients are mixed, nor the flavoring oil quantity units of measure (though it implies that the "Merchandise 7X" was mixed first). This was common in recipes at the time, as it was assumed that preparers knew the method.

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a b Howard, T Coke pops top on new colas USA Today. October 14, 2002. Retrieved September 22, 2006. a b "Coke vs. Coke: A tale of 2 sweeteners". Consumer Reports. June 2009. Archived from the original on June 25, 2013.

Lee, Rensselaer W. III (1991). The White Labyrinth: Cocaine and Political Power. A Foreign Policy Research Institute book (reprinteded.). Transaction Publishers. pp.24–25. ISBN 9781560005650. Despite the implications of its name, there is no evidence that the current version of Coca-Cola syrup contains kola nut extract, which was originally included for its caffeine content. The modern source of that additive is probably caffeine citrate, a byproduct of the decaffeination of coffee. [19] The Coca-Cola Company's formula for Coca-Cola syrup, which bottlers combine with carbonated water to create the company's flagship cola soft drink, is a closely guarded trade secret. Company founder Asa Candler initiated the veil of secrecy that surrounds the formula in 1891 as a publicity, marketing, and intellectual property protection strategy. While several recipes, each purporting to be the authentic formula, have been published, the company maintains that the actual formula remains a secret, known only to a very few select (and anonymous) employees. Mix caffeine, citric acid and lime juice in 1 quart boiling water add vanilla and flavoring when cool."

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In 2003, Pepsi introduced Pepsi Vanilla to compete with Vanilla Coke. Virgin released their own vanilla cola in 2002 in the UK, the year before Coke released Vanilla Coke there. May, Clifford (July 1, 1988). "How Coca-Cola Obtains Its Coca". The New York Times. Archived from the original on November 7, 2017 . Retrieved July 9, 2017. Extract the cocaine from 5⁄ 8 drachm (1.1g) of coca leaf ( Truxillo growth of coca preferred) with toluol; discard the cocaine extract. Vanilla Coke lanseres i Norge Archived July 30, 2012, at archive.today Dagligvarehandelen.com. November 11, 2002. Retrieved September 5, 2008. a b Benjamin, Ludy T. (February 2009). "Pop psychology: The man who saved Coca-Cola". Monitor on Psychology. 40 (2): 18. Archived from the original on November 6, 2012 . Retrieved October 24, 2012.

California white wine fortified to 20% strength was used as the soaking solution circa 1909, but Coca-Cola may have switched to a simple water/alcohol mixture.

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United States v. Forty Barrels and Twenty Kegs of Coca-Cola, the Coca-Cola Company of Atlanta, Georgia, 241U.S.265(U.S.May 22, 1916)("The judgment is reversed and the cause is remanded for further proceedings in conformity with this opinion.").

During the late 19th century, Coca-Cola was one of many popular coca-based drinks with purported medicinal properties and benefits to health; early marketing materials claimed that Coca-Cola alleviated headaches and acted as a "brain and nerve tonic". [5] [6] Coca leaves were used in Coca-Cola's preparation; the small amount of cocaine they contained – along with caffeine originally sourced from kola nuts – provided the drink's "tonic" quality. [6] [7] In 1903, cocaine was removed, leaving caffeine as the sole stimulant ingredient, and all medicinal claims were dropped. [5] [6] [8] By one account, as of 1983 [update] the FDA continued to screen random samples of Coca-Cola syrup for the presence of cocaine. [9]

Merory, Joseph (1968). Food Flavorings: Composition, Manufacture and Use (2nded.). Westport, CT: AVI Publishing. D'Amato, Alfonsina; Fasoli, Elisa; Kravchuk, Alexander V.; Righetti, Pier Giorgio (April 1, 2011). "Going Nuts for Nuts? The Trace Proteome of a Cola Drink, as Detected via Combinatorial Peptide Ligand Libraries". Journal of Proteome Research. 10 (5): 2684–2686. doi: 10.1021/pr2001447. PMID 21452894. During the 1980s, most U.S. Coca-Cola bottlers switched their primary sweetening ingredient from cane sugar (sucrose) to the cheaper high-fructose corn syrup. As of 2009 [update], the only U.S. bottler still using sucrose year-round was the Coca-Cola Bottling Company of Cleveland, which serves northern Ohio and a portion of Pennsylvania. [22] Many bottlers outside the U.S. also continue to use sucrose as the primary sweetener. Twelve-US-fluid-ounce (355ml) glass bottles of sucrose-sweetened Coca-Cola imported from Mexico are available in many U.S. markets for those consumers who prefer the sucrose version (see "Mexican Coke", below). [23] Passover [ edit ] Recipe is from Food Flavorings: Composition, Manufacture and Use. Makes one 1 US gallon (3.8L; 0.83impgal) of syrup. Yield (used to flavor carbonated water at 1USfloz (30ml) per bottle): 128 bottles, 6.5USfloz (190ml). [31]