The LEGO Story: How a Little Toy Sparked the World's Imagination

Product Information

These beloved micro-characters are great to play with in this set or will make a fun addition to other models. Kids can adventure with Disney Princess Ariel, Prince Eric, Sebastian and Flounder in completely new ways! Encourage creative role play with this LEGO® ǀ Disney (43176) set, with Disney Princess Ariel, Flounder, Sebastian and Prince Eric. Great for kids and fans of Disney’s Little Mermaid. Play starts when the book opens!

These great micro-characters are fun to play with in thisset or with make an awesome addition to other models. Kids can adventure with Disney Princess Belle, Beast, Mrs. Potts and the others in completely new ways! What fun can be found around the castle? Kids can flex their creativity and role-play skills as they explore the castle inside and out, dream up new stories or go sledding with Disney Princess Anna and Olaf.LEGO® Books come in many forms and cover many aspects of the brand and its fandom. But the book I’m taking a look at today is unlike most other titles. As the name suggests, it tells the story of the LEGO brand from the very beginning, that’s even before a single wooden toy was ever crafted. The history of the LEGO Group is a long one and over that time many things have happened. This book offers an in-depth recollection of that history with help from someone who knows it well, Kjeld Kirk Kristiansen. So here are my thoughts on The LEGO Story: How a Little Toy Sparked the World’s Imagination. The Lego Story breaks down the history of Lego with each chapter covering a decade of the business. It is a business history book so if you are looking for more info on the actual product of Lego, this is not the book. This book covers the Kristenson family in depth, starting with the grandfather, Ole Kirk, passing down to the dad, Goedfrt, and then passing down to the son, Kjeld, who is stepping away in March 2023 to hand off to his son Thomas. Covers how to build a business from 1 employee to 10,000+ and also how to build something you can leave your family for generations. He was so in debt initially that the first owner of Lego was a woman (Sophie his wife) as she was the only one the bank would give a loan to. Despite this, Lego has battled with having women in leadership over the years. As this is an authorised biography though, Kjeld’s voice is present throughout. Direct, lengthy quotes from the man who shaped the modern LEGO company reveal his reflections on the events that Jens Andersen is presenting. These are absolutely fascinating, sometimes providing an amusing bit of colour, sometimes giving his perspective from the time and sometimes – in the book’s most interesting passages – giving his reflections now on what occurred decades prior.

Any fan of Disney’s Little Mermaid will absolutely love this set. The unique, opening book reveals a complete micro-world that will thrill any child as a great Christmas, birthday or anytime gift for boys and girls aged 5+. Like others I was a bit disappointed. I had hoped a little bit more about the product itself, such as how it is decided to engage with pop culture such as Harry Potter or Star Wars, the evolution of these sets, more about the cultural impact LEGO has had on generations of people, maybe even more about the adults who have come to love LEGO. This is very much the history behind the brand, which may or may not be your cup of tea. Titled Et Liv Med LEGO (Life in LEGO) in Denmark, the book is clearly a biography of Kjeld Kirk Kristiansen. For the English language edition, the title has been changed to The LEGO Story: How a Little Toy Sparked the World’s Imagination, perhaps because Kjeld Kirk is a less well-known figure internationally (sacrilegious as that might be for LEGO fans to hear).The LEGO Story: How a Little Toy Sparked the World's Imagination is a fantastic book that I highly recommend! This book tells the story of how my family built the LEGO brand. --Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation owner

What The LEGO Story balances so well are the various strands of LEGO history that are so fascinating. There’s the story of the LEGO Group as a company, how it grew from a few staff in a rural Danish town to thousands of employees around the world. There’s the story of the philosophy of play, how each generation of the owning family continued to build on the company’s purpose. There’s the very human story of how generations of a family feel a burning desire, as well as a responsibility, to build on and safeguard their parents’ legacy. The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company

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This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children's right to play--and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen's unique access to LEGO's own archives, as well as on Andersen's extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.