In addition, the event will feature two title bouts that add an extra touch of prestige. Rhea Ripley will defend her Women's World Championship against Zoey Stark, while Gunther, accompanied by Ludwig Kaiser and Giovanni Vinci, will put his Intercontinental Championship on the line against the cunning The Miz. What time does Survivor Series 2023 begin? Escalating media rights values should spur WWE to break its profit records for the third consecutive year in 2022. The tailwind from guaranteed live rights fees and incremental growth from other licensing opportunities more than offsets weakened fan interest that will keep consumer sales stagnant. Traditional TV viewership of the daily top 50 cable original telecasts for people aged 18 to 49 declined 49% from 2016 to 2021 and fell 62% for ages 18 to 34 [ Chart 3]. Live Events revenue increased 51% over the prior year period, reflecting continued strong demand for domestic and international events. North American Live Event average attendance was 9,870, an increase of 45% and a quarterly record

Forbes named WrestleManiaas one of the world’s top 10 most valuable sports event brands for the fourth year in a row, alongside the Super Bowl, Olympics, FIFA World Cup and NCAA Men’s Final FourThat said, even while linear TV viewing is in decline and skewing older in age, traditional TV still makes up the majority of TV use time in the U.S., while streaming accounts for a little over 25% of that share. Google web search, which I view as an indicator of name recognition and mindshare, continues to be in secular decline for WWE, worldwide and in the U.S., for most year-over-year monthly comparisons since 2017 [ Chart 6, 7, 8, 9].

In 2022, key initiatives that have meaningful implications for WWE’s long-term growth include the licensing of WWE Network in international markets, monetization of new original series, the licensing of Raw second window rights, further progress with sponsorship sales, and the continued execution of WWE’s stadium strategy for premium live events. Part of the reason WWE projects to do so well financially this year and in the long-term is with the licensing of WWE Network in international markets, monetization of new original series, the licensing of Raw second window rights, further progress with sponsorship sales, and the continued execution of WWE’s stadium strategy for premium live events.

Management believes WWE is well positioned to capitalize on significant future opportunities. In 2022, key initiatives that could have meaningful implications for long-term growth include the licensing of WWE Network in international markets, monetization of new original series, the licensing of Raw second window rights, further progress with sponsorship sales, and the continued execution of WWE’s stadium strategy for premium live events. The Company completed a content distribution deal in Germany (ProSieben) to grow WWE’s international