The sweetshop range which inspires nostalgia – perfect for car rides and adventures (and even games! Ever heard of the Strawberry Lace challenge?). Chewits Juicy Bites With our large range of chewy, dinolicious sweets being available in multiple flavours, there’s something for everyone! Whether you want classic strawberry, tropical fruit salad, or want to dare yourself with something sourer. There are many chewy sweets of note from my childhood: Mojos, Fruit Salads, Pacers etc. but Chewits always stand out in my memory because of their really fruity flavours. And they’ve been a firm favourite of children (and adults) for the entirety of their existence as well for, as one of their former slogans went: "No fruit chew chews chewier"! Berry, Steve; Norman, Phil (2014). A History of Sweets in 50 Wrappers. London: The Friday Project. pp.16–17. ISBN 9780007575480.

Chew for Victory 2’ had the Muncher stomping about in London trying to sneakily get hold of Chewits by eating the Piccadilly Circus Eros statue and then disguising himself as it.) Chewie’s presence in later years gave a more modern feel to the adverts: one showed an animated Chewie bopping along to the strains of ‘I Like to Chew It, Chew It’ (instead of ‘I like to move it, move it’ of course). The sweets are suitable for children, but it is important to supervise them while they enjoy the sweets and ensure that they do not consume too many at once. Some sweets may contain small objects that could pose a choking hazard, so it is important to take appropriate precautions. Chewits Sports Courses, in partnership with children's coaching organisation Premier Sport, run daily during school holidays and provide sporting activity courses to approximately 125,000 children in the UK. [17] The sponsorship is supported by sporting ambassadors Lawrence Dallaglio, Duncan Goodhew and Paul Sculthorpe. [18] Our newest product – juicy bites. With a centre that is liquid-filled, these bonbons are deliciously chewy. This is also a range entirely suitable for vegans. Product Information

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In 2003, after a further shift in advertising agencies, a new ad was aired showing a wide range of animals auditioning to be the new face of Chewits. The ad announced the return of the iconic dinosaur Chewie mascot, now dubbed 'Chewie the Chewitsaurus'. [12]

Lots of other people saw members of their family and friends go to work making Chewits, with the factory playing a big part in their lives. All Chewits’ fruity flavours are made with real fruit juice and free from artificial colouring and hydrogenated fats. However, not all the products in our ranges are suitable for those with particular diets. Generations of Sandgrounders worked at the factory on Virginia Street. During its heyday hundreds of people were employed there, in a variety of shifts that toiled away both day and night. Justin Jarrett said: “Southport has lost most of its working class past, like the gasometer and lost most of its nightclubs like the Kingsway.” "We would like to thank the consumers for keeping Chewits alive in the heart of the UK” Michelle Mawdsley said: “My Grandad worked there and lost the end of his finger in a toffee machine. He was an engineer I think. I remember going to a party for the kids once, might have been Christmas.”

The land was first occupied by a factory in 1920, and went on to become the Holland’s Toffee factory. In the late 1960s, export trading of Chewits began mainly to Scandinavia and the Middle East and it soon became the brand leader in various countries. Ice Cream Chewits, originally released in 1989, were re-introduced in 2009 following an online petition. Later, Opal Fruits brought out their own brand of chewits with exciting new flavours [9] and demand expressed on Facebook [10] and Bebo. [9] Television advertising [ edit ] The new-look Chewie the Chewitsaurus, introduced in 2009.

Chewits have been involved in a range of promotional activity over the years including the Chewits log flume at Pleasureland in Southport. More recently, Chewits have sponsored several sport and activity-related programmes for children in the UK. Stuart Isenberg said: “Southport had quite a lot of manufacturing outlets at the time but, unfortunately, it eventually became more economical for many of the products to be sourced abroad. It was not a case of just Southport, but the UK itself. Cola then extended the range of flavours even more, Chewits introduced a Sour range and now, there’s a whole variety of flavours. And not just for the Chews, but also for the Juicy Bites, and the Xtreme Range.People who can’t consume gluten can enjoy our Chewits Chews and Juicy Bites range. But Chewits Twists, Wands and Laces all contain wheat and are not suitable for gluten-intolerance. Carole Wright said: “I worked there for five years. The job was awful. Very boring. But the people I worked with - well that’s a different matter. The social life was fantastic. Lisa Sullivan said: “I worked in what was called ‘The Sin Bin’, bagging up loose Chewits all day long, during my summer holidays from college. Tutti frutti are still my favourite today.” Was it Play to the whistle when it used to be on Saturdays, which used to be sponsored by Lightwater Valley. I found that an odd match. In late 2019, a new design was introduced for Chewie, with a mottled paint effect on the colours, and more exaggerated mouth and teeth. [14] Social media [ edit ]

Cheryl Hindley said: “I too worked at this delicious emporium of filling enducing fabulousness. I had my 16th birthday there and remember other work colleagues clubbing together to present me with a lovely card and a very beautiful silver bracelet. The most recent four-storey building was built in 1954 with renovation, including new offices, taking place in 2000. Sadly the Leaf UK factory which made Chewits was shut in 2006, with 162 people losing their jobs. Some of the employees had worked there for 40 years. Lots of people have happy memories of their time working there. “I worked in ‘The Sin Bin’, bagging up loose Chewits during my summer holidays"In 2009, Chewits launched a programme to help young sporting hopefuls ahead of the London Olympics in 2012. The Chewits Young Sporting Ambassador programme provides financial support and coaching to sponsored athletes. [20] With a change of advertising agencies, the puppets were replaced by colourful 2D animations. Chewie the Chewitsaurus was re-introduced in two popular adverts from this time. In the first, which aired in 1999, Chewie roller skates on two buses through a busy city scene. The second, which went out a year later in 2001, shows Chewie waterskiing at a popular seaside resort. The ads included a rendition of the 1994 hit song 'I like to move it' [11] by Reel 2 Real, with the chorus, "I like to Chewit Chewit."