A few years ago I did a conference presentation on how (and how not) to do innovation, and when I illustrated this with numerous examples of rubbish launches, it started to look like a vendetta against the world’s biggest brewery. My brother always summarised it well: whereas Pedigree and Bass were both great beers, Pedigree is that bit agricultural – a bit farmyardy.

That is to say, there is a lot of evidence showing that the involvement of the United States in Vietnam, and its stubbornness in refusing to leave, was driven by factors other than a good faith belief that a radical paradigm change was likely.But the correct word to use here would be ‘exported’ – the precise opposite of the word they intend to use on the bottle. Walked round Tesco, its mainly the same old beers, but with “IPA” appended to the end of all of the names. I live in Chicago and vacation often in Sarasota Florida and it is rare indeed when I actually see a 12 pack. Information and statements about products are not intended to be used to diagnose, treat, cure, or prevent any disease or health condition.

In Pedigree, perhaps… but for me, still too unreliable when kept in the wrong hands and all too often these are the hands of Marstons publicans.Adnams and Fuller’s generally make better beer but there’s not a great gulf between them and Marston’s. Short version: slight tweaks to the beers (bottle-conditioning, ABV boosts here and there, bump the bitterness up maybe) to send positive signals to those who are interested in such things; maybe revive an old recipe as a show-off premium product; update the graphic design, but subtly.

UPDATED: SEP 24, 2021 Escura acobreada ,límpida,translúcida,espuma bege cremosa mediana,no aroma e sabor,malte,caramelo e leve tosta;corpo médio,carbonatação idem,levíssimo amargor finaliza,álcool despercebido ,dulçor no retrogosto. I live near Samlesbury, and actually work in Samlesbury, and have even tried to get a job at InBev, fortunately I didn’t get the job as the interview process made me suspicious of the firm. Draught Bass,two words that thrill the old drinker in me,the sparkle of it,the sulphur Burton snatch smell as you raise the glass to your mouth for the first taste. Exchange rates differ per payment provider and British Hypermarket has no control over payment provider exchange rates.

Once, not that many years ago, UK brewing’s biggest export, now a shadow of that, forced to become Disneyesque in Anheuser Busch InBev’s ridiculous attraction to serving it as part of a black and tan.