No product launches: While rivals like Nestle, Brittania and even some local players have launched new products like cheese spreads and chocolate spreads, Kissan still continues to depend on fruit flavours for its jams and this is affecting their image. Demand for jam: Earlier jam was seen as an accompaniment to bread and was a part of the Western breakfast.But through some novel promotional campaigns and recipes, Kissan has been able to make it an integral part of the Indian breakfast by associating it with parathas and idlis. This, in turn, has resulted in increasing the demand for jams. Though marketed as made from 100% real fruits, Kissan jam is low in nutritional value compared to whole fruits. Competition: Some of the major competitors of Kissan Jam are Amul Cheese Spread, Britannia Cheese spread, Hersheys Chocolate Spread and Nutella. The excessive popularity of mixed fruit Jam: Kissan has always been the key player in the jam segment, but most of their popularity was centred around the mixed fruit jam. This has led to a loss of face for other flavours like orange and mango and these continue to be resting on shelves while the mixed fruit flavour has a lot of takers.

The processing not only destroys the fruits’ nutrients but also eliminates the fruit’s natural flavors. As a result, manufacturers need to add artificial flavors to jams to make them taste similar to actual fruits. If you want to keep your weight under control, you should either eat Kissan jam in moderation and exercise or avoid it entirely if you cannot be active enough. Final words Kissan jam has been a staple in Indian households for generations. Whether you’re eating bread, roti, or paratha, adding Kissan jam gives these dishes an extra level of deliciousness. What’s happening at Hindustan Unilever Limited? Explore our latest news and stories covering innovation, our people, sustainability, marketing and more… View News As the name suggests, preservatives preserve food from mould and bacteria. However, these preservatives can sometimes harm health, especially when you consume them in high amounts.For example, 100g whole orange contains 1g of protein and 2.4g of fiber. However, looking at the nutrition label of the Kissan jam orange Maramalde flavor, you will find that it has an almost negligible amount of protein and just 0.5g of fiber. Jam slogans are catchy phrases that capture the deliciousness of jams. They highlight the yummy flavors and natural ingredients that make jams so tasty. Kissan Orange Food Colour Kissan Orange Food Colour is a premium food colour powder that will add a bright orange colour to your favourite food item or baked goods. From containing plenty of sugar to being low in nutritional value, many reasons make Kissan jam bad for your health. Kisaam jam has four main flavors: Orange Maramalde, Mango Jam, Mixed Fruit Jam, and Pineapple Jam. The key ingredients that are used among all flavors include:

Feeding your child this much sugar, in the name of ‘fruit jam’, increases the risk of many health problems such as weight gain, diabetes, obesity, and sugar addiction. Jam flavor A First Step towards Detoxification – Girnar Detox Desi Kahwa Green Tea Review – 2021 by mr crunchy Sustainable Procurement: Kissan sources their raw materials through Public Private Partnership (PPP) in Maharashtra where they procure sustainable produce from smallholder farmers, tomato paste processor, Maharashtra government and the agri-input supply companies. This gave them a competitive edge over rivals and also made them independent of import of the raw materials which was the strategy used by the competition. In addition, the red color of Mixed fruit Kissan jam is not because of the color of the fruits but due to artificial coloring (E122), also called Azorubine. Kissan Egg Yellow Food Colour Kissan Egg Yellow Food Colour is a premium food colour powder that will add a radiant yellow colour to your favourite food item or baked goods.Additionally, fruits are a great source of nutrients like vitamin C, E, magnesium, phosphorus and folate, which aren’t mentioned on the Kissan jam nutrition label and possibly because they don’t exist in it. It is full of preservatives Kissan uses three different preservatives among their Jams. These include Potassium sorbate (202), Sodium benzoate (211), and Sodium metabisulfite (223). How : Before using a fruit, we wash it. Likewise, in industries they wash the fruits and peeling is done manually or by stream peeling method (We have to note something that 8 fruits are processed separately). Then they (in different places) are smashed to form pulp for banana, papaya, pear, mango and juices are extracted for apple, pineapple, orange, grape. Finally, blending leads to mixed fruit pulp. How : These are completely made in laboratory. These flavours chemical structure do not resemble any chemical structure in nature.

Moreover, excess intake of Sodium metabisulfite may lead to nausea, vomiting, diarrhea, abdominal pains, depression etc [5]. It has artificial flavors and colors If you give your child two tablespoons of Kissan jam as part of a meal, they consume 27.2g of sugar. This is well above children’s daily limit of 24g of sugar. Jam slogans are crucial for expressing the goodness of this popular spread. These catchy phrases not only highlight its deliciousness but also evoke feelings and nostalgia. Whether you’re spreading them on toast or using them in desserts, jam slogans add a fun touch to your meals.

Popularity with target segment: Kissan Jam target children and most of their products like squashes, jams and ketchup caters to this group. Through an alluring taste, right ingredients and string advertising strategy Kissan has been successful in connecting to this segment very strongly. How : Citric acid is produced by fermentation of molasses by microbes. Mostly Aspergillus niger microbes are used. How : Nicotinonitrile is catalysed with nitrile hydratase to produce nicotinamide (Vitamin B3). Nicotinonitrile is produced by ammoxidation of 3-methylpyridine. While Kissan jam may be a tasty treat that turns bland food into delicious food, it’s not healthy to consume(especially on a regular basis).

One tablespoon of Kissan jam (20g), which is also the recommended serving, contains 13.6g of sugar – this is equivalent to three and a half teaspoons of sugar. To put this into perspective, even Coke and Pepsi don’t contain this much sugar. You might think that the high sugar content in Kissan jam is due to the addition of fruit pulp, but this is not the case. Of the 13.6g of sugar, only 1.1g is from fruit. It is high in sugar, that can result in weight gain, diabetes and heart disease. In addition, the processing removes all the natural nutrients and flavors from the fruits. We have a 30-day return policy, which means you have 30 days after receiving your item to request a return.While artificial flavours are mostly safe, in some people, they can cause unwanted effects such as high blood pressure, obesity, infertility, allergies and other issues [6]. A single sachet of Kissan jam (2 Rs, 11g) which most women include in their child’s lunchbox, contains around 7g of sugar.