From today, fans can cast their eyes over this bravely commandeered bottle that has a deep blue pearlescent coating with a rough, tactile embossed finish and shimmering detail. • The Kraken Rum unveils its second bottle from the ‘Unknown Deep’ limited-edition series, which was discovered by a crew of brave divers following a close encounter with The Beast itself. The new series is themed around the story of a brave crew that discovered The Kraken’s treasure during an ambitious deep-sea dive expedition to find the elusive Beast… And lived to tell the tale! Entries open for the first challenge, Liquid Harmony, from November 20th to January 15th and will be judged by an esteemed panel of industry representatives, including brand ambassadors and long-standing friends of Havana Club. Inspired by the Maestro Sessions, teams need to:

Cigar Sommelier Experience (12/14): Cierto Tequila will enlist a Cigar sommelier for a guided cigar and tequila pairing experience, in which they will educate attendees on the art of selecting the perfect cigar for each Cierto Tequila Private Collection expression. Attendees will sample each expression of Cierto Tequila and leave with a favorite cigar and other curated items.

Featured Ingredients

To mark the launch, Drizly is teaming up with award-winning actor, comedian, and television host Joel McHale. As a self-professed great gift-giver and lover of a good drink, McHale is partnering with Drizly to help consumers give – and get – the perfect gift with the new registry. Successful Liquid Harmony applicants will advance to national and regional finals with eight teams of finalists invited to the global final (15 th-18 th April 2024) in Havana, Cuba, where they will be fully immersed in the vibrant heart of the city to embrace island life and explore the local bartending scene. I prefer the White bottle. I like the taste, it is nicely intensive and balanced, just a bit on the sweet side. The rum in all the bottles contains 40 % of alcohol and 20-30g/l of sugar.

Ian Amos, Operations Coordinator at PADI AWARE, said: “Kraken Rum has a rich history of supporting marine life, from the smallest sea critters to the biggest sea-dwellers, so we’re proud to be working together once again to save and protect the ocean. Every single bottle sold will help us continue our vital work of removing ocean debris, as well as training new volunteers to help us make an even bigger splash in 2022.” • The Kraken Rum unveils its second bottle from the ‘Unknown Deep’ limited-edition series, which was discovered by a crew of brave divers following a close encounter with The Beast itself. It pairs exceptionally well with cola, ginger beer, or fruit juices, creating refreshing and satisfying beverages. People often use it in baking and cooking to add depth and warmth to dishes such as rum-infused cakes, sauces, and marinades. Themed around the story of a brave crew’s deep-sea dive expedition to find the elusive Kraken and its formidable haul of treasure, ‘Unknown Deep’ is the first of a number of valuable bottles discovered by the diving team in which it was rumoured submerged to depths greater than 10,000 metres… a journey in which the darkness, danger and dastardly nature of their foe would be enough to terrify even the hardiest adventurerThe Beast’s dedication to protecting its habitat follows last year’s partnership with Surfers Against Sewage, in which The Kraken helped to protect its fellow sea creatures by aiming to remove one-million tons of plastic from its ocean playground this year.

Running for over 25 years, Dive Against Debris has been educating and activating recreational and professional scuba divers into citizen scientists, supporting over 170,000 conservation actions in over 182 countries and removing more than one million pieces of debris from The Kraken’s watery playground. Fans now have the chance to get their hands on a limited-edition bottle, devilishly embossed with an ominous bioluminescence and contained within its own distressed diving cage. The company’s “What’s It Gonna Be?” nods to Drizly’s growing emphasis on helping consumers find and buy the right drinks for any moment, whether it’s selecting a gift for that someone special, discovering new drinks for an upcoming soiree, or shopping everyday favourites for a casual night at home. Our new Gift Registry allows Drizly to be the top destination for gifting by providing a sure fire way to ensure the giftee receives something they truly want. This new feature, along with our ‘What’s It Gonna Be?’ campaign reflects Drizly’s evolution to be the go-to shopping destination for all beverage alcohol occasions and to allow our consumers to better savor life’s moments.” Expression: With nearly a decade of experience, legendary photographer Lateef Okunnu will unveil the secrets behind the extraordinary art of drink photography. Specialising in photographing food, drink and people, Lateef’s extensive portfolio in these domains set the stage for a masterful exploration of the art of visually showcasing beverages.The Kraken Rum is made using a unique blend of molasses and spices, including cinnamon, ginger, and clove. These ingredients are carefully selected and blended to create a rich and flavorful rum that is unlike any other. The rum is aged for up to two years in oak barrels, which gives it its dark colour and robust flavour profile. White: It is smooth and sweet but also a bit harsher on the tongue. Quite pronounced woody notes, spices, caramel and hints of vanilla and chocolate. The same is true for the finish, which is not very long but nicely sweet. The second limited-edition bottle from The Kraken’s ‘Unknown Deep’ collection, representing the second attempted expedition to find The Beast, comes contained within its own distressed diving cage – a tribute to the brave explorers who risked life and limb by plunging to the very darkest depths to haul these mysterious bioluminescent bottles to the e-shelves. Not many have caught a glimpse of The Kraken, let alone lived to tell the tale, but now the dark rum brand has bought The Beast’s finest treasure to the surface – launching the brand new ‘Unknown Deep’ bottle. Tequila Masterclass with Sergio Mendoza (11/30): Cierto Tequila’s Master Distiller and fifth generation agavero (agave farmer) Sergio Mendoza will host an educational Tequila Masterclass in the Cierto Tequila Oasis. The masterclass will be available to an intimate group on a first-come, first-served basis, featuring a guided tasting of the four expressions of the Cierto Tequila Private Collection with light bites provided by Renata’s Hearth.